I'm liking the monochrome much better than the RL color. In the Bernbach one, there's this little weird triangle along the spine of the uppercase B. Play with the placement so that triangle is either important, or gos away.
I like the type layout of the Bernbach one better than the rest. I think "THE" is too light. -Roger
Images and color scheme are much better. Burnett one is great but you need a comma after 'oath'. In the text on this one, it feels too centered -- the others are more asymmetrical.
On Ogilvy's I can't stop seeing the woman's nostrils between the L and S on 'compels'. Is there more of the image? Can you move it over a nudge? Also, her ear is eye-catching because of the detail and proximity there.
On all, I'd suggest bumping up the amount that gets cropped off the specific words. It still feels slight, almost unintentional.
On Bernbach, be sure you're still using only all caps, to be consistent with the others.
I'm liking the monochrome much better than the RL color. In the Bernbach one, there's this little weird triangle along the spine of the uppercase B. Play with the placement so that triangle is either important, or gos away.
ReplyDeleteI like the type layout of the Bernbach one better than the rest. I think "THE" is too light. -Roger
Images and color scheme are much better. Burnett one is great but you need a comma after 'oath'. In the text on this one, it feels too centered -- the others are more asymmetrical.
ReplyDeleteOn Ogilvy's I can't stop seeing the woman's nostrils between the L and S on 'compels'. Is there more of the image? Can you move it over a nudge? Also, her ear is eye-catching because of the detail and proximity there.
On all, I'd suggest bumping up the amount that gets cropped off the specific words. It still feels slight, almost unintentional.
On Bernbach, be sure you're still using only all caps, to be consistent with the others.
-me