Personal Logo

Been playing around with my logo design. This logo represents the meaning of my name and my general outlook on life :)

I could really use some feedback (especially from the lovely art directors on here).

Here are some variations:

Do the colors work? Would love some feedback on that. I also don't think I need my name on the logo. Thoughts about that? Thanks :)

Personal Project - Social Ninja

I started a blog on social media a couple months ago. At first, it was mainly a blog to help me keep up with the latest social media news. Now I am trying to create my own voice for the blog and comment on interesting (social media) articles I read everyday.

I want the blog to be informative and smart. I also love talking about the latest social media trends and apps.

Direct link to my blog: http://thesocialninja.tumblr.com

I was hoping for some feedback (could be anything from design to voice). I'm open to suggestions. Thank you.

He-Wax Creative Brief (v2)

OBJECTIVE:

Encourage women to take their man to the spa with them to get “he-waxed.”

TARGET AUDIENCE:

Women with boyfriends or husbands (who have more than just a little unwanted hair).

TARGET INSIGHT:

It’s no longer 30,000 BC. The Neanderthal look is out. Sure women want their man to be a man, but not a caveman.

Women want a Modern Man.

A Modern Man is a supportive bonding nurturing primary care giver. He is feeling, healing, sharing, and caring. He isn’t afraid to show affection or emotion. He exhibits confidence and is comfortable to treat women as equals. He is laid back but fashion forward.

STRATEGIC IDEA:

Evolve your man.

SUPPORT:

He-wax makes your man look and feel like a Modern Man, boosting his confidence and changing his attitude. Sometimes men need a little push (to embrace change); help your man feel like the man you know he is deep down.

He-Wax Creative Brief

OBJECTIVE:

Encourage women to take their man to the spa (Blissworld) with them to get “he-waxed.”

TARGET AUDIENCE:

Women with boyfriends or husbands (who have more than just a little unwanted hair).

STRATEGIC IDEA:

Evolve your man.

SUPPORT:

It’s no longer 30,000 BC. For the modern man, the Neanderthal look is out.

A modern man is a diversified multicultural postmodern deconstructionist. He is a supportive bonding nurturing primary care giver, who is feeling, healing, caring, and sharing. He is an alpha male on beta-blockers, laid back but fashion forward.

He-wax makes your man look, and more importantly, feel like a man of the modern millennium.

Hard Rock Cafe Print Campaign

Just came across these ads, and they really reminded me of the Fox Theatre ads Marina, Thuy and JP are working on. Look at the art direction here. Its brilliant. It tells a visual story. Hope this inspires u guys :)

Strategaria - Home Page

So, homepage is going to be laid out like a Pangaea Map - Its a map of Strategaria (The Land of Insight)

Map can be viewed by Industries or Target Residents.

INDUSTRIES OF STRATEGARIA:

Suburbia (Home, Garden & Pets)	Autoville (Cars and Bikes)	The Playground (Games & Toys)	The School Zone (Education)	The Social Media Hub (Social Media)
Refreshment Harbor (Non-alcoholic Beverages)	The Garment District (Retail)	Food Central (Food)	The Financial District (Financial)	Tech Town (Technology & Electronics)	The Cubicle (Office Equipment & Services)
Nibble Lane (Confectionary & Snacks)	Beauty Blvd (Health & Beauty)	Entertainment Ave (TV, Music, & Movies)	The Sticks (Industrial & Agriculture)	The Border (Travel & Tourism)

The Vice Island (Alcoholic Beverages & Tabacco)

Ship: Planner Resources

TARGET RESIDENTS OF STRATEGARIA:

Susie Homemaker (Housewives /Moms)	Suburban Dad	Tweens	Teens	Young Scholars (College Students)
Empty Nesters (47-60)	The Creative Class	Ladder Climbers (Young Professionals)	Power Suits	Techies	Small Business Owners
Golden Agers (Retirees)	Bourgeoisie (The Affluent Class)	Outdoor Adventurers	Avg Joe (Blue Collar)	Tourists

Alternative Lifestylers

Ship: Planner Resources

The isolated category (in single box) will be an island off of the land of Strategaria. And there will be a ship floating around in the sea surrounding the land of Strategaria. If a user clicks on this ship, it takes them to a page where they can find helpful planner resources.

Ps: Great work today guys!!! Hope everyone is clear on icons for each category now.

Kickstarter Creative Brief (v2)

Objective:

Promote Kickstarter to creative explorers as a crowdfunding website that can help bring creative projects to life - by offering special products and experiences that are unique to each project in exchange for a pledge.

Target Audience:

Creative Explorers

There are two types of Creative Explorers: The Creative Pioneer and The Creative Admirer.

• The Creative Pioneer is an innovator, a dreamer, a visionary, a risk-taker, an optimist, a trendsetter, and an incubator of great ideas.
• The Creative Admirer is a follower, an idealist, a believer, a pragmatist, a critic, an early adopter, and an investor in great ideas.

Strategic Idea:

Ideas work better in teams.

Support:

A creative pioneer may have a great idea, but it takes a team to help bring that idea to life.

Triumph Motorcycles - Creative Brief

Objective: Introduce a classic English motorbike brand to a new vintage inspired target audience.

Target Audience: Alternative Lifestyle Nomads.

Target Insight: Strong-willed, opinionated, and artistic individuals. They follow their passion and are explorers at heart. They don’t like to conform to social norms and constantly seek to break free from the cookie cutter around them.

Strategic Idea: Triumph puts you in touch with the outside world.

Support: A car isolates you from the world outside. Riding is more real. It makes you more vulnerable to the physical and emotional realities of the world. There are no distractions when you ride. You can feel the wind, smell the air, hear the noise, and pay attention to all the details around you. Its just you, the road, and the outside world.

Tone: Classic, simple, nostalgic, powerful.

Strategaria - Secondary Pages

Okay, so there will be 15 secondary Industry pages and 15 secondary Target pages (30 total). Luckily, the layout & design for all of them will be the same :) Only the data will change on each page.

Here is the Layout for 'Industry' Secondary Page (ex used: The social media hub ):

Here is the Layout for 'Target' Secondary Page (ex used: Susie home maker):

So, on each page there will be 4 sections -

1. Profile/About

This section will either give a short profile/bio on the Target resident, or it will give a short about summary about the Industry.

2. Top Matches

This section matches either a Target with 4-5 industries that they are associated with (through users tags), or an Industry with 4-5 targets that associate well with them. For example, if the Industry is Social media, then the 4-5 top Target Matches for it might be: College Students, Young Professionals, Power Suits, and Teens. This is helpful for planners if they want to know who to target based on the Industry/brand.

3. Trending Insights

This section will list the insights that are popular right now about the Target or Industry. Planners are always looking for insights about these 2 things and this is a great way to show which insights about them are popular currently. There will also be an option to view previous months popular insights. If a user clicks on a particular trending insight in this section, he sees research that contains these insights on new page (like how Twitter does it with their trending topics feature)

4. Research

In this section all the research about the particular category can be found. It will appear like a Google search. In Google when you search something, the entries have a headline followed by 2-3 lines about that post. And when someone clicks on an entry it takes them to the full article/post. The research entries in this section displays and functions the same way. There is also a next button on the bottom of this section. When a user hits next, only the research refreshes, not everything else on the page (like the Google next button). There is also a search button here so users can look for something specific, if they want to.

Note: There is an Upload Research button on top of all pages (including home page) for users to upload their research. Once they click the research button, they come to a Research Form, which basically contains -

Subject Line: Subject area of research being uploaded.

Problem Line: List the main problem their research is trying to address/solve.

Attachment Button: (Upload PDF research files).

Key Insight(s): User types 2-3 keys insights gathered from the research uploaded.

Tag: They tag their research based on the 30 category options (drop down menu or icon options given here to tag). So for example, if a user is posting research on motorbikes, he can add following tags - Autoville, Suburban Dad, Young Professionals, & Outdoor Active Lifestylers.

Look at websites like youtube or any blog hosting website (tumblr, wordpress, etc) for how they allow people to upload stuff/post blog entries for inspiration for this.

Note: We'll also need icons for Upload Research Button and an Attachment Button.

Strategaria - Home Page

Here are the 15 Target and 15 Industry categories for Strategaria, which will be displayed visually on homepage -

Industry Neighborhoods of Strategaria -

Surburbia (Home, garden, & pets)	Autoville (Cars and bikes)	The Playground (Games and toys)	The School Zone (Education)	The Social Media Hub (Social media)
The Refreshment Harbor (Beverages)	The Garment District (Clothing, accessories,footwear)	The Kitchen (Food)	The Financial District (Financial)	Tech Town (Technology & electronics)
Nibble Lane (Confectionery & snacks)	Beauty Blvd (Health and beauty)	Entertainment Ave (TV, music, movies, etc.)	The Sticks (Industrial & agriculture)	The Border (Travel & tourism)

Target Residents of Strategaria -

Susie Home Maker (Housewives)	Suburban Dad	Tweens	Teens	College Students
Empty Nesters (45-60)	Art Crowd / Alternative	Young Professionals	Power Suits	Techies
Retirees (60+)	Bourgeoisie (The rich)	Outdoor Active Lifestylers (sports)	Average Joe (Blue collar)	Tourists

Note: this 3x5 grid layout works well. The target residences also match the neighborhood, so I wouldn't change the order of categories.

Megan & Roger - We need you to approve these names. Please give us feedback. This is important for icon design.

Art Directors - So, basically we need 30 icons. Look below at Sarah's post for more info.

Note: Phase 2 of the website will concentrate on sub-categories. But, for phase 1 we are just focusing on these 30 (15 each).