Here is where I'm at with the second round of headlines for Thuy, really hoping that something is working for them. I will keep attempting to write more but if someone sees one that they like please let me know, it might help direct me. Then below is Marina's approved headlines as well as what I have so far for body copy and the working tagline. Let me know what you guys think.
Thuy:
1. The craftsmanship of the Parthenon, the thick skin of the Apollo, the underbelly of CBGB, all found in a place that isn’t San Francisco.
2. A touch of elegance not even seen at ye Grand Ole Opry house.
3. No need to gussy it up we’re fine with being old. What’s your excuse ye Grand Ole Opry house?
4. Amazing percussions like the Sydney Opera House without worry of koala attacks.
5. The fun of the Apollo without the worry of being booed.
6. It’s good that CBGB closed now punk has a larger place to trash.
7. No music has been heard in the Parthenon for thousands of years, fans still get the same wide eyes when they hear the tunes played in it’s ancestor.
8. From the ashes of the Globe theater you can listen to the sound of drama playing out again.
9. There is no death at a theater as long as the fans keep coming.
10. Some weren’t so lucky our heart goes out to the Tower Theater maybe one day we will be brothers of the marquee again.
11. We can only try to live up to being Majestic.
12. Tonight we listen to the music because who knows what tomorrow will hold.
13. Every night is a celebration for another chance to keep our doors are open.
14. Our struggle was one that surpasses anything you’ve ever seen at Madison Square Gardens.
15. The blues sung at Booker T carried us through our tough times.
16. Tonight is for our fallen comrades, the theaters that didn’t make it.
17. The lights on our marquee shine out to remember the theaters of yesteryear.
18. A comeback on the stage that received a comeback.
19. The curtain draws revealing our history.
20. We have the Garden’s lights, the Apollo’s hide and the Parthenon’s cracks, but we have our own history.
21. You’re hooked to the stage just try and survive your addiction.
22. Each seat is like a note that builds a song.
23. Rising from the rubble and ash of failed hopes and silver screens.
24. Music here is treated with reverence not seen since the old days of the parthanon.
25. The stage holds musicians up so that they don’t fall.
26. More than music, an experience here will resonate your very soul.
27. Music is more than just a collection of notes, our theater is more than just rows of seats.
28. With one tear of a ticket you are transported seeing the columns of the Parthanon rise up as musicians offer notes to the heavens.
29. Close your gapping mouth the show hasn’t even started.
30. You cannot kill beauty that goes so deep.
31. All those years when our stage had gone dark was just beauty rest.
32. Our gilded walls shine as a testament that we have entertained for this long.
Marina:
Headlines:
1. Keith Richards wouldn’t sound so good if he didn’t survive heroin.
2. Ozzy never would have rocked Texas if he hadn’t first pissed on the Alamo.
3. 50 cent couldn’t spit fire if he didn’t have nine bullet holes.
4. There would be no smoke on the water if Hendrix chose prison over the army.
5. Ray Charles couldn’t have felt the music, if he had seen the notes.
Bodycopy:
Other venues wish they had our past. A rap sheet longer than any artist's. Music needs grit in order for the notes to shine through. We didn’t just survive, we overcame all odds. Just to open our curtains.
Tagline:
History made our reputation.
Showing posts with label FOX THEATRE. Show all posts
Showing posts with label FOX THEATRE. Show all posts
5/3/11
Fox Copy
I have some re-writes and new headlines for Marina's Fox campaign. But I really need some guidance for the second one, the reborn. The place is beautiful and the influence from different cultures is interesting, but I am having a hard time finding other venues to pull from. The first few headlines were my attempt at going with the initial direction, but I was having a little more success focusing on just the beauty aspect. I didn't want to go too far down the wrong path though so some feedback would really be appreciated.
The Fox survived:
Headlines:
1. Keith Richards wouldn’t sound so good if he didn’t survive heroin.
2. Elton John wouldn’t sing so sweetly if he had never gotten past being called a queer.
3. Eminem wouldn’t be the hero of Detroit if he didn’t grow up in a double wide.
4. Ozzy Ozborne wouldn’t be a rock legend if he was animal friendly.
5. Ozzy never would have rocked Texas if he hadn’t first pissed on the Alamo.
6. 50 cent couldn’t spit fire if he didn’t have nine bullet holes.
7. 50 cent couldn’t call himself a gangster if he didn’t have nine bullet holes.
8. Johnny Cash never would have sung the Folsom blues, without seeing a prison wall.
9. Elvis wouldn’t have been king if he had been born with a silver spoon.
10. Snoop Dog’s wouldn’t be so smooth if he had never been forced to pimp.
11. There would be no smoke on the water if Hendrix chose prison over the army.
12. There would be no rock music without Chuck Berry, there would be no chuck berry if he had pulled the trigger.
13. Bob Marley couldn’t sing about freeing the world, if no one had tried to put him in a box.
14. Jayz wouldn’t be a New York king if he lost in the crack game.
15. Ray Charles did what groups with six eyes can only dream of.
16. Even after John Bonham’s death Zepplin will forever rock.
17. The Clash wouldn’t have been a headliner if they hadn’t had a cause to fight for.
18. Madonna wouldn’t put smiles on millions of faces without having her heart crushed.
19. There would be no Starman if Bowie didn’t return from the oblivion he was sucking up his nose.
20. There would be no punk scene if Iggy pop wasn’t a punk.
Bodycopy:
Other venues wish they had our past. Our rap sheet is longer than any artist. Music needs some grit.
Taglines:
1. It’s all about the past.
2. History matters.
3. We have character.
4. Earned reputation.
Reborn in 2009
Headlines:
1. Chiseled from the crumbled mass of the Parthanon.
2. The Theater Royal lent some paint.
3. Giving punks a place to hang out, not seen since CBGB’s back alley.
4. Laughs linger in the seat cushions inspired by the Apollo.
5. The woodwork brought on from the Globe.
6. Better than church.
7. Musicians want to play here.
8. Over a thousand years worth of style.
9. Forget about the band.
10. You can’t make up for a shitty band, that’s why we will never invite one.
11. Note the statues and gold inlaid walls, oh there’s a band playing too.
12. Classic design influence to set the stage for innovation.
13. The amalgamation of all great theaters.
14. Architecture this amazing shouldn’t be found in Oakland.
15. Velvet chairs and a band on stage.
16. Gold inlay on the walls only makes the music sweeter.
17. The music is edgy the floors are pristine.
18. Our bands add background music for viewing the theater.
19. Adding refinement to he unrefined.
20. The only theater where the band wishes they were looking at the stage.
21. The music’s an added bonus.
The Fox survived:
Headlines:
1. Keith Richards wouldn’t sound so good if he didn’t survive heroin.
2. Elton John wouldn’t sing so sweetly if he had never gotten past being called a queer.
3. Eminem wouldn’t be the hero of Detroit if he didn’t grow up in a double wide.
4. Ozzy Ozborne wouldn’t be a rock legend if he was animal friendly.
5. Ozzy never would have rocked Texas if he hadn’t first pissed on the Alamo.
6. 50 cent couldn’t spit fire if he didn’t have nine bullet holes.
7. 50 cent couldn’t call himself a gangster if he didn’t have nine bullet holes.
8. Johnny Cash never would have sung the Folsom blues, without seeing a prison wall.
9. Elvis wouldn’t have been king if he had been born with a silver spoon.
10. Snoop Dog’s wouldn’t be so smooth if he had never been forced to pimp.
11. There would be no smoke on the water if Hendrix chose prison over the army.
12. There would be no rock music without Chuck Berry, there would be no chuck berry if he had pulled the trigger.
13. Bob Marley couldn’t sing about freeing the world, if no one had tried to put him in a box.
14. Jayz wouldn’t be a New York king if he lost in the crack game.
15. Ray Charles did what groups with six eyes can only dream of.
16. Even after John Bonham’s death Zepplin will forever rock.
17. The Clash wouldn’t have been a headliner if they hadn’t had a cause to fight for.
18. Madonna wouldn’t put smiles on millions of faces without having her heart crushed.
19. There would be no Starman if Bowie didn’t return from the oblivion he was sucking up his nose.
20. There would be no punk scene if Iggy pop wasn’t a punk.
Bodycopy:
Other venues wish they had our past. Our rap sheet is longer than any artist. Music needs some grit.
Taglines:
1. It’s all about the past.
2. History matters.
3. We have character.
4. Earned reputation.
Reborn in 2009
Headlines:
1. Chiseled from the crumbled mass of the Parthanon.
2. The Theater Royal lent some paint.
3. Giving punks a place to hang out, not seen since CBGB’s back alley.
4. Laughs linger in the seat cushions inspired by the Apollo.
5. The woodwork brought on from the Globe.
6. Better than church.
7. Musicians want to play here.
8. Over a thousand years worth of style.
9. Forget about the band.
10. You can’t make up for a shitty band, that’s why we will never invite one.
11. Note the statues and gold inlaid walls, oh there’s a band playing too.
12. Classic design influence to set the stage for innovation.
13. The amalgamation of all great theaters.
14. Architecture this amazing shouldn’t be found in Oakland.
15. Velvet chairs and a band on stage.
16. Gold inlay on the walls only makes the music sweeter.
17. The music is edgy the floors are pristine.
18. Our bands add background music for viewing the theater.
19. Adding refinement to he unrefined.
20. The only theater where the band wishes they were looking at the stage.
21. The music’s an added bonus.
5/1/11
Hard Rock Cafe Print Campaign
Just came across these ads, and they really reminded me of the Fox Theatre ads Marina, Thuy and JP are working on. Look at the art direction here. Its brilliant. It tells a visual story. Hope this inspires u guys :)
4/7/11
Fox theatre update
The fox v 1
View more presentations from Sarah Tyler
Here you go guys I'm still waiting to hear back from the Fox, I sent them a follow up this week so hopefully we'll here from them too.
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