5/3/11

Fox Copy

I have some re-writes and new headlines for Marina's Fox campaign. But I really need some guidance for the second one, the reborn. The place is beautiful and the influence from different cultures is interesting, but I am having a hard time finding other venues to pull from. The first few headlines were my attempt at going with the initial direction, but I was having a little more success focusing on just the beauty aspect. I didn't want to go too far down the wrong path though so some feedback would really be appreciated.

The Fox survived:

Headlines:
1. Keith Richards wouldn’t sound so good if he didn’t survive heroin.
2. Elton John wouldn’t sing so sweetly if he had never gotten past being called a queer.
3. Eminem wouldn’t be the hero of Detroit if he didn’t grow up in a double wide.
4. Ozzy Ozborne wouldn’t be a rock legend if he was animal friendly.
5. Ozzy never would have rocked Texas if he hadn’t first pissed on the Alamo.
6. 50 cent couldn’t spit fire if he didn’t have nine bullet holes.
7. 50 cent couldn’t call himself a gangster if he didn’t have nine bullet holes.
8. Johnny Cash never would have sung the Folsom blues, without seeing a prison wall.
9. Elvis wouldn’t have been king if he had been born with a silver spoon.
10. Snoop Dog’s wouldn’t be so smooth if he had never been forced to pimp.
11. There would be no smoke on the water if Hendrix chose prison over the army.
12. There would be no rock music without Chuck Berry, there would be no chuck berry if he had pulled the trigger.
13. Bob Marley couldn’t sing about freeing the world, if no one had tried to put him in a box.
14. Jayz wouldn’t be a New York king if he lost in the crack game.
15. Ray Charles did what groups with six eyes can only dream of.
16. Even after John Bonham’s death Zepplin will forever rock.
17. The Clash wouldn’t have been a headliner if they hadn’t had a cause to fight for.
18. Madonna wouldn’t put smiles on millions of faces without having her heart crushed.
19. There would be no Starman if Bowie didn’t return from the oblivion he was sucking up his nose.
20. There would be no punk scene if Iggy pop wasn’t a punk.

Bodycopy:
Other venues wish they had our past. Our rap sheet is longer than any artist. Music needs some grit.

Taglines:
1. It’s all about the past.
2. History matters.
3. We have character.
4. Earned reputation.



Reborn in 2009

Headlines:
1. Chiseled from the crumbled mass of the Parthanon.
2. The Theater Royal lent some paint.
3. Giving punks a place to hang out, not seen since CBGB’s back alley.
4. Laughs linger in the seat cushions inspired by the Apollo.
5. The woodwork brought on from the Globe.
6. Better than church.
7. Musicians want to play here.
8. Over a thousand years worth of style.
9. Forget about the band.
10. You can’t make up for a shitty band, that’s why we will never invite one.
11. Note the statues and gold inlaid walls, oh there’s a band playing too.
12. Classic design influence to set the stage for innovation.
13. The amalgamation of all great theaters.
14. Architecture this amazing shouldn’t be found in Oakland.
15. Velvet chairs and a band on stage.
16. Gold inlay on the walls only makes the music sweeter.
17. The music is edgy the floors are pristine.
18. Our bands add background music for viewing the theater.
19. Adding refinement to he unrefined.
20. The only theater where the band wishes they were looking at the stage.
21. The music’s an added bonus.

1 comment:

  1. So for reborn in 2009 I like the sentiment in the first five, (the apollo is till open though) and there is something cool to musisians want to play here.

    I like the idea behind "you came for the beauty", but i dont think that it matches thuy's reborn idea as well as your other lines and even though we are selling the venue we don't want to bash the music. If you do want to go that route say something like "Voice like an angel, face of a goat. Dont worry you'll be seeing them at the fox."

    I would move in the direction of the first 5, you can even reference other elements if you're running out of venues. Fallen columns, the souls of toen down concert posters. Band t shirts that have been thrown out. snapped guitar strings, leather pants. All put to rest just to have their essence come alive in the form of the Fox.

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