Showing posts with label Everyday Catalyst. Show all posts
Showing posts with label Everyday Catalyst. Show all posts

5/1/11

Everyday Catalyst Handout description


MAIL OUT DESCRIPTION

Everyday Catalyst is a project with one goal in mind: find art in the everyday. We want to redefine how people see and create art. Together, we can be the catalyst for change.

Frame the world around you. It is only through action that we can make a difference.

We are creators. We are creating a movement.

4/20/11

Everyday Catalyst Descriptions and Video Script

Catalyst:Descriptions

4/10/11

Everyday Catalyst Handouts

Here's what we've got for templates, the logo as a sticker, and packaging for handing out. The first three are large and meant to be slightly over-sized.




These three are business card sized and can easily be put into a wallet.




Thoughts please!

3/15/11

Tweaked Catalyst descriptions and final two taglines

MAIN INTRO: The Everyday Catalyst

Every time we walk out the front door we are met by color, shape, line and texture.  Every day society tells us what beautiful or ugly is. As artists it is our job to move beyond these labels and see what they can't.

(Project Name Here) is a project with one goal in mind: find the beauty in the everyday. We are redefining how people see and create art. We are changing how people see the world--  and we’re asking you to do it too. Together, we can be the reason for change. Together, we can be the catalyst for change.

We are creators. And we are creating a movement.


HOW WE GOT HERE

We believe that what we have to draw from-- what we create from-- comes from the details of what is around us. We don’t always get to create from the stereotypically beautiful. We are here to open our eyes (and yours) to not only the beauty in everyday objects, but also to the seemingly ugly as well. There is beauty in everything if you look hard enough.

SUBMIT YOUR OWN

There is only so much that we can see. Show us what you see as beautiful. Show us what inspires you to create. It can be anything-- whether it’s the homeless guy on the corner, the texture of a cork board, or the shape of a chair-- use it to help us live in the beauty of the everyday.


FINAL TWO TAGLINES

1. A true visionary lives in the details.

2. Create from the details. // Create from detail.