3/15/11

Tweaked Catalyst descriptions and final two taglines

MAIN INTRO: The Everyday Catalyst

Every time we walk out the front door we are met by color, shape, line and texture.  Every day society tells us what beautiful or ugly is. As artists it is our job to move beyond these labels and see what they can't.

(Project Name Here) is a project with one goal in mind: find the beauty in the everyday. We are redefining how people see and create art. We are changing how people see the world--  and we’re asking you to do it too. Together, we can be the reason for change. Together, we can be the catalyst for change.

We are creators. And we are creating a movement.


HOW WE GOT HERE

We believe that what we have to draw from-- what we create from-- comes from the details of what is around us. We don’t always get to create from the stereotypically beautiful. We are here to open our eyes (and yours) to not only the beauty in everyday objects, but also to the seemingly ugly as well. There is beauty in everything if you look hard enough.

SUBMIT YOUR OWN

There is only so much that we can see. Show us what you see as beautiful. Show us what inspires you to create. It can be anything-- whether it’s the homeless guy on the corner, the texture of a cork board, or the shape of a chair-- use it to help us live in the beauty of the everyday.


FINAL TWO TAGLINES

1. A true visionary lives in the details.

2. Create from the details. // Create from detail.

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