Kickstarter Creative Brief (v2)

Objective:

Promote Kickstarter to creative explorers as a crowdfunding website that can help bring creative projects to life - by offering special products and experiences that are unique to each project in exchange for a pledge.

Target Audience:

Creative Explorers

There are two types of Creative Explorers: The Creative Pioneer and The Creative Admirer.

• The Creative Pioneer is an innovator, a dreamer, a visionary, a risk-taker, an optimist, a trendsetter, and an incubator of great ideas.
• The Creative Admirer is a follower, an idealist, a believer, a pragmatist, a critic, an early adopter, and an investor in great ideas.

Strategic Idea:

Ideas work better in teams.

Support:

A creative pioneer may have a great idea, but it takes a team to help bring that idea to life.