Bugaboo

Hey guys sorry for not having your brief, but I did want to let you know what to start working on since you only have till tuesday

Bugaboo Strollers:http://www.bugaboo.com/home

focusing on the Donkey stroller

Wired Product review: READ THIS
http://www.wired.com/reviews/2011/04/bugaboo-donkey/


Target: Dads, they are often left out of baby related products, and with something as cool and well engineered as the Bugaboo this is one baby related item that they should get to play with.

Possible Strategic ideas:

Your life shouldn't change to accommodate your stroller, your stroller should change to accommodate your life.

Your wife carried your child every where for 9 months, you get to carry your child for 2-3 years with detachment options

I was also inspired by the title of the Wired article: Bugaboo Donkey is the Optimus Prime of children's Strollers

Feel free to offer any other ideas that strike you.