Strategaria - Secondary Pages

Okay, so there will be 15 secondary Industry pages and 15 secondary Target pages (30 total). Luckily, the layout & design for all of them will be the same :) Only the data will change on each page.

Here is the Layout for 'Industry' Secondary Page (ex used: The social media hub ):

Here is the Layout for 'Target' Secondary Page (ex used: Susie home maker):

So, on each page there will be 4 sections -

1. Profile/About

This section will either give a short profile/bio on the Target resident, or it will give a short about summary about the Industry.

2. Top Matches

This section matches either a Target with 4-5 industries that they are associated with (through users tags), or an Industry with 4-5 targets that associate well with them. For example, if the Industry is Social media, then the 4-5 top Target Matches for it might be: College Students, Young Professionals, Power Suits, and Teens. This is helpful for planners if they want to know who to target based on the Industry/brand.

3. Trending Insights

This section will list the insights that are popular right now about the Target or Industry. Planners are always looking for insights about these 2 things and this is a great way to show which insights about them are popular currently. There will also be an option to view previous months popular insights. If a user clicks on a particular trending insight in this section, he sees research that contains these insights on new page (like how Twitter does it with their trending topics feature)

4. Research

In this section all the research about the particular category can be found. It will appear like a Google search. In Google when you search something, the entries have a headline followed by 2-3 lines about that post. And when someone clicks on an entry it takes them to the full article/post. The research entries in this section displays and functions the same way. There is also a next button on the bottom of this section. When a user hits next, only the research refreshes, not everything else on the page (like the Google next button). There is also a search button here so users can look for something specific, if they want to.

Note: There is an Upload Research button on top of all pages (including home page) for users to upload their research. Once they click the research button, they come to a Research Form, which basically contains -

Subject Line: Subject area of research being uploaded.

Problem Line: List the main problem their research is trying to address/solve.

Attachment Button: (Upload PDF research files).

Key Insight(s): User types 2-3 keys insights gathered from the research uploaded.

Tag: They tag their research based on the 30 category options (drop down menu or icon options given here to tag). So for example, if a user is posting research on motorbikes, he can add following tags - Autoville, Suburban Dad, Young Professionals, & Outdoor Active Lifestylers.

Look at websites like youtube or any blog hosting website (tumblr, wordpress, etc) for how they allow people to upload stuff/post blog entries for inspiration for this.

Note: We'll also need icons for Upload Research Button and an Attachment Button.