Website Description:
successwillfollow.dandad.org
This microsite acts as a place to purchase the book as well as continuing the experience that buyers have with D&AD. After buying the book you are given a few short tests that inevitably lead you to advertising limbo. Here is where you are given a countdown based around when you purchased the book that will determine when you will be allowed access to the rest of the site. A profile page allows you to submit work to be judged by fellow creatives. The incentive in doing this in addition to getting your work out there, is to remove time from the counter based on user critiques. People will have to continue to come back to see what happens when the counter reaches zero.
Voice Over:
Purchasing the Copy Book is only your first step. Now that you have the guide you can start along your journey. A few short tests will determine whether you are worthy of entering our unique flock. Short of owning your own agency the chances of you waltzing into the ad elites is slim. This however, does not mean you will never make it.
You have bought the Copy Book, so now what? You are not instantly going to be entitled to greatness, you are going to have to work for it. Owners of the book will be poked, prodded, and forced through the necessary tests to prove that they have absorbed all the information the Copy Book has to offer.
AdPurgatory is where you and your fellow creatives sweat it out together all aspiring to ascend to greatness. After purchasing the book and uploading your information to a profile you will be given the opportunity to submit work to be judged. Positive responses result in your time in limbo being cut, while undesirable critiques could end with your work being burned, forcing you to resubmit. As the countdown nears an end, users will have to check back to see if they will be allowed to soar through the gates of ad-heaven or plummet into the depths of advertising hell.
My uniqueness:
My work:
Judge me:
Oxfam
Feed a kid get a pickup line
Feed a kid for flirtations.
Make her hungry for you.
Mend your love life.
Mend any relationship
Remedy for a cold shoulder
Soothe any cold shoulder.
Copy edits:
ReplyDeleteWebsite Description:
successwillfollow.dandad.org
This microsite acts as a place to purchase the book as well as continuing the experience that buyers have with D&AD. After buying the book you are given a few short tests that inevitably lead you to advertising limbo. You are given a countdown based on the time you purchased the book and its anticipated delivery date. This countdown determines when you will be eligible to access the rest of the site. A profile page allows you to submit work to be judged by fellow creatives. In addition to getting your work out there, an added incentive for posting work is to remove time from the counter based on user critiques. People continue to come back to see what happens when the counter reaches zero.
Voice Over:
You have bought the Copy Book, so now what? You're not instantly entitled to greatness, you have to work for it. As an owner of the book, you will be poked, prodded, and forced through a series of tests to prove you have absorbed all the information the Copy Book has to offer.
Ad Purgatory is where you and fellow creatives sweat it out together, all aspiring to ascend to greatness. After uploading your information to a profile, you are given the opportunity to submit work to be judged. Positive responses result in your time in limbo being cut, while undesirable critiques could end with your work being burned, forcing you to resubmit. As the countdown draws to a close, you must check back to see if your work will be allowed to soar through the gates of ad-heaven or plummet into the depths of advertising hell.
Judge me:
Oxfam
Feed a kid for flirtations.
Soothe any cold shoulder.