THE BIG IDEA:
Innovation suffers without funding.
EXECUTIONS:
ONE BANNER AD// GOOGLE
Google takes “three days” to fulfill a request.
TWO OUTDOOR// WIKIPEDIA
A tent filled with books that is occupied by a large line represents a non-funded Wikipedia.
COPY:
THREE ONLINE// HULU PRE-ROLL
Avatar gets a remake, only this this time, we’re showing how one of the most expensive movies ever created looks and feel when it doesn’t have the proper funding.
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FOUR DIRECT MAIL// NETFLIX
A Netflix-esque letter gets sent in the mail to customers, only the packaging comes in the shape of a VHS tape instead of a DVD.
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FIVE STUNT// TWITTER
Hire people to wear whiteboard signs with their “tweets” to show how we would communicate without the social structure of Twitter.
COPY:
David- I'm glad you put this up here. I think it will give Jeet something to work from. I'd like to see you guys execute something in a graphic way - more than a print out or two- for next week. -R
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