3/21/11

Kickstarter typography

I made changes in leading, kerning, spacing based on suggestions in class. I hope these are better and tighter now.
Thanks.























3 comments:

  1. I'm so glad that these aren't just on a white background. Still not loving those pointing fingers, and now that I', looking at them again I wonder if you can create your own iconographic dot for that negative space. The hands feel so "canned." I like that you brought down the quote marks into the unit height. They look tighter. So, what was the unit height/ratio that you used as a guide?-R

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  3. I agree with Roger about the pointing fingers. I also feel like the art direction doesn't seem to match the depth of the words and do it justice.

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