3/2/11

The latest 3rd Oxfam ad

Hi, this is my latest 3rd print ad for Oxfam.
For the logo, I adjusted the height of the logo icon to make it have the same height with wordmark. Could you pls see whether it works or not?

I changed the font of "Video Game" into Helvetica & "achievements" into serif.
Also I adjusted the kerning of "Charity Work" and "Second Date" a little bit so that they are not narrow.

2 comments:

  1. The lock up feels a bit too close to the right edge. While the "math" might be right, it has a different visual weight. -R

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  2. btw- the height is working just fine now. -R

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