I read the brief written by Jeet again & now Marina & I have a question about the "target audience". In the brief, the target audience is
TARGET AUDIENCE:
Innovators/Pioneers and Creative Admirers
Innovators/Pioneers are artists and entrepreneurs who have new ideas for products, services, and innovations. However, they lack the resources and funds to manufacture, distribute, and sell their idea.
Creative Admirers are individuals who have the resources, time and money to invest in a pioneer’s new idea.
Innovators/Pioneers and Creative Admirers
Innovators/Pioneers are artists and entrepreneurs who have new ideas for products, services, and innovations. However, they lack the resources and funds to manufacture, distribute, and sell their idea.
Creative Admirers are individuals who have the resources, time and money to invest in a pioneer’s new idea.
So what you mean here the "target audience" is from the both sides: Innovators & Creative Admirers (like patrons). I was just thinking it's kind of hard to target on both at the same time. What do you think?
I think you have to be able to target both innvators and creative admirers in your campaign because without both groups being aware of the website, the website cannot be successful.
ReplyDeleteI think you could have one ad in your campaign targeting one group, and the next ad targeting the other group - while still having a campaign cohesive message. The cohesive message here is that innovative ideas push society forward and that new innovations and ideas help us evolve and grow. So, you should be able to convey this message to both target groups. You could do it in different ways and have it be part of the same campaign, or come up with one way that will reinforce that idea in both their minds.
Hope that helps and makes sense.
ReplyDelete