Umbro - Copy

Sorry for the Umbro overkill, really wanted to get feedback and I couldn’t figure out how to upload everything in one post.

So this is what I have so far for the voiceover. Big question with this: what should we be included with the title slide? Should there be no voiceover just text, or should the voiceover read the text, or maybe just a voiceover?

Title slide:

Objective:

Promote Umbro’s new A-frame shoe to football inspired innovators.

Strategic idea:

Like getting ready for a game, Umbro A-frames warm up your social life.

Support:

Umbro shoes are tried and tested on the pitch able to assist any seasoned footballer. The new A-frame gives you the same support but in your social life.

Voice over:

1. ShoeBox

Now that you have a new pair of A-frames you can keep playing even after the football game is over. The Umbro experience starts with your feet. Umbro’s logo now acts as a QR code. Taking a picture of any Umbro logo will direct you to Facebook to see what is now being offered on Umbros page.

2. Facebook Landing

Social Penalty is a Facebook application that lets you give red and yellow cards to your friends for various social faux-pas.

3. Close-up Toolbar

This application installs a toolbar in your photo viewer. A list of pre-determined transgressions ranging in severity will appear when viewing photos. Social blunders include everything from a bad haircut to a spilled drink.

4. Demonstration

The next time a friend commits a heinous act of social ineptitude, simply click the appropriate icon and drag it over to your friend’s picture. The penalty flag will appear automatically leaving such messages as, “Pollock thinks this is too much.” Or Your color coordination burns my eyes. Changing with each social atrocity, “Need a sippy cup? drink wasted.” And “Eat a Pretzel you can’t be trusted with liquids.”

5. Facebook

Your profile is now going to show off how many flags you have received as well as your status in the Umbro community. If you receive ten penalty cards you are going to be benched meaning your friends can continue to flag you but you can’t flag them for 24 hours.

6. Ref-Demonstration

If you want to remove a flag you are going to need to achieve ref status. To become a referee you must give out ten penalties. This establishes your expertise of social faults, showing your ability to properly judge which of your friends truly deserves a penalty. When you get this status you are able to remove your friends penalty cards. You are also entitled to start uploading videos showing how your social life has changed since wearing Umbros.

7. Videos

Videos uploaded by fans will be judged on how well you can show that Umbro has helped Warm up your social life. Examples produced by Umbro will inspire wearers to create their own videos.

3 Spots shown here

8. Ambient

The winner of the video contest will receive an Umbro sponsored event. Including an interactive game to surprise the winner outside of their favorite nightspot.

Play at Dusk:
Your night might be coming to a close, but that doesn’t mean you have to stop the fun. Play at Dusk is a virtual football game that takes the thrill off the pitch and into the streets. Located outside of select bars, nightclubs, and cafes, contest winners are surprised to find that their city has turned into a field—and anyone can join a match. Responding to movement, the light ball acts as a real football would. Now you can warm up your social life by playing a pickup game with friends.

9. Ending Slide

For 90 minutes football keeps you happy. Umbro is setting out to make the remaining 1350 (thirteen-fifty) minutes of your day just as exhilarating. Umbro, warm up your social life.