Here is what I have so far for Strategaria for the letter that gets sent out to account planners who we are interested in joining our site.
Opening Line:
1. We know your busy but we have something that can help you out and it’s free.
2. Getting inside someone’s head couldn’t be easier.
3. Like a tick we’ve dug our way under your skin.
4. Good luck getting us out of your head.
5. You’re going to need more than tweezers to remove us.
We’ve been watching you. We worked our way inside your head. Figured you out. In all actuality it wasn’t that hard.
Follow the white rabbit Neo, just kidding. There is nothing sinister going on here. Rest assured we will not be cooking cats in your microwave, can we not joke about that yet?
We even know where you are right now: in your office — that’s where we mailed this to, keep up. Most importantly, we know what you do. And what you need. As planners ourselves we realize how much you can learn about someone if you just know where to look.
The time of fixed data is over. Surveys and census data have a shrinking shelf life. Things change too quickly all the information you need is scattered. Is this why you spend so much of your time on twitter?
What if you could crawl inside someone’s skin, without arousing FBI suspicion? This intimate knowledge about your target markets could be available to you through the safe shield of your computer screen.
Welcome to Strategaria. This is the dark seedy world that planners live in. There are no secrets here. People roam in herds of demographics and wear their psychographics on their shirtsleeves. You need to be a citizen here, if you are going to make it in this world.
This is the meeting place of all the great strategists in the industry. The more you contribute the more powerful this tool will get. No more digging through Google searches to find out intel on a demographic.
Entering Strategaria you can search for a demographic or an industry category. Once you find what you are looking for, you are rewarded with simple, insightful, planner approved information; on what you are looking for.
Strategaria relies on user input. This is why it is so important for you to become involved with this project. Submitting your research and insights helps to build the support of this site. As more respected planners become involved more information is going to be available to you.
Edited and commented is below. Consider how you want people to reply to this. Is it DM or email? Is there a BRC card or a link to click? I added an ending but you should definitely tweak:
ReplyDeleteWe’ve been watching you. Like a tick we’ve dug our way under your skin. Figured you out. In all actuality, it wasn’t even hard.
Follow the white rabbit Neo — just kidding. There is nothing sinister going on here. Rest assured, we will not be cooking cats in your microwave. Can we not joke about that yet?
But we do know where you are right now: in your office. (That’s where we mailed this to, keep up. ) We know what you do. And what you need. As planners ourselves, we realize how much you can learn about someone if you just know where to look.
The time of fixed data is over. Surveys and census data have an ever-shrinking shelf life. Things change too quickly and all the information you need is scattered. Is this why you spend so much of your time on Twitter?
What if you could crawl inside someone’s skin, without arousing FBI suspicion? This intimate knowledge about your target markets are now available through the safe shield of your computer screen.
Welcome to Strategaria. This is the meeting place of all the great strategists in the industry. There are no secrets here. People roam in herds of demographics and wear their psychographics on their shirtsleeves.
The more planners contribute, the more powerful this tool will get. No more digging through Google search results to find out intel on your target audience.
Entering Strategaria, you can search for a demographic or an industry category. Once you find what you are looking for, you are rewarded with simple, insightful, planner approved information.
Strategaria relies on user input. This is why it is so important for you to become involved with this project. Submitting your research and insights helps build the content of this site, making it more reliable and current than a study conducted yesterday. As more respected planners become involved, the more information is available to you.
We invite you to join us in this world we've created. We hope we don't need to mention that we know where you live.
Good luck getting us out of your head.
The Strategaria Team