Whats in (here) is what changes depending on the research
Subject Line:
1. You dropped your card at (Starbucks.)
2. Recognized you at (Starbucks.)
3. We’re going to have to grab (potatoes) next time you are at (Starbucks)
4. Saw you at (baseball game) wanted to say hi
5. We talked briefly at (monster truck rally)
6. Bumped into you at (leprechaun museum)
Body Copy:
Well hello there, we have much to discuss. Namely what we found out about you. No this isn’t blackmail, more like a pale-turquoise-mail. We’ve been following you in the friendliest sort of way, notice you drink a lot of (coffee/beer) does everyone at (Starbucks/hole in the wall) know your name?
Your name is certainly known around our offices. You’ve become quite the topic of interest. We’ve been wanting to induct you. Not in a here try some kool-aid sort of way, we think that we have something unique to offer you. A resource to make your life easier.
Out of the (6520 minutes) you are awake weekly wouldn’t you like more to go visit with (family/dog/accountant) more? But all that time spent researching, wouldn’t it be nice to have a mind meld that connects your brain to the information you are looking for?
Well that’s what Strategaria offers. Clean, simple, and direct planner approved information – granting all of your planning wishes. Insights on demographics and industry categories are available at your beckon call
Strategaria relies on user input. This is why we would like you to become involved with our project. By submitting your findings and insights you build the content of the site making it more reliable and current than any google search.
Life moves too quickly for strategic plans to stay relevant, there needs to be a new option. So come join us, so that you can spend more time (flying/skiing/hunting humans) and less time pondering over an insight at (starbucks/bar/opium den).
We’ll be seeing you,
The Strategaria team.
I'm not sure what was discussed in class, but I didn't envision any copy in the invitation.
ReplyDeleteWe're just going to list 4-5 insights, and then say something like - Now that we have your attention, check out Strategaira.com
Maybe a few lines from here can go on the about page on the website.
Revised edits to body copy are below. To Jeet's question, there should a a sidebar with the data collected on the individual (think bulleted list with heading). That way, it's easy to adapt per person. But the email copy is still important to explain the purpose of the site.
ReplyDeleteSubject Line:
We found out something about you. (As in class, this was successful at giving people the feeling of panic. Use it, or some iteration of it.)
Body Copy:
Hello there. We have much to discuss. Namely what we found out about you. No this isn’t blackmail. We’ve been following you in the friendliest sort of way and have noticed you drink a lot of (coffee/beer). Does everyone at (Starbucks/hole in the wall) know your name?
Your name is certainly known around our offices. You’ve become quite the topic of interest. We’ve been wanting to induct you. Not in a "try some kool-aid" sort of way. We sincerely believe that we have something unique to offer you. A resource to make your life easier.
Out of the (6520 minutes) you are awake weekly wouldn’t you like more to go visit with (family/dog/accountant) more? Given all your time spent mining insights, wouldn’t it be nice to have a mind meld that connects your brain to the information you're looking for?
Welcome to Strategaria. Clean, simple, and direct planner-approved information – here to grant all of your planning wishes. Insights on demographics and industry categories are available at your beck and call.
Strategaria relies on user input. By submitting your findings and insights, you build the content of the site, making it more reliable and current than any Google search.
Life moves too quickly for strategic plans to stay relevant. Come join us, so that you can spend more time (flying/skiing/hunting humans) and less time pondering over an insight at (starbucks/bar/opium den).
Stay in touch,
The Strategaria Team
^ Love it Megan :)
ReplyDelete