8/24/11
5/18/11
5/11/11
So for another class we were given the assignment of a Passion Project where we were told to find something we were passionate about and at the very least to create a thorough and clear creative brief. If we had time and the desire, then we were to execute, or at least comp out the idea to actually make it happen. The idea I came up with came out of the fact that I can't ever seem to find one, single website that houses a list and location of all the different kinds of ad agency's. I'm constantly hearing about new ones, one's I know of other's done... so why isn't there a place that does this in a creative and easy-to-follow way?
And here's were Agency Gate comes in. Yes, I'm somewhat tied to this name as I have impulsively already purchased the URL. So, the name is not in question. I wanted to show you all the "brief" I've done (the map since I wanted something fun and somewhat humorous in title), and a first round of logo ideas. Please feel free to be completely honest about both the idea and the design elements as I have never really done either. Thanks and feedback is definitely appreciated!
Oh, and I don't know how I managed to get my entry center. I just started typing and that's where it started, so I apologize for that. :-)
5/10/11
Personal Logo
Been playing around with my logo design. This logo represents the meaning of my name and my general outlook on life :)
I could really use some feedback (especially from the lovely art directors on here).
Here are some variations:
Do the colors work? Would love some feedback on that. I also don't think I need my name on the logo. Thoughts about that? Thanks :)
5/9/11
Strategaria Email
Whats in (here) is what changes depending on the research
Subject Line:
1. You dropped your card at (Starbucks.)
2. Recognized you at (Starbucks.)
3. We’re going to have to grab (potatoes) next time you are at (Starbucks)
4. Saw you at (baseball game) wanted to say hi
5. We talked briefly at (monster truck rally)
6. Bumped into you at (leprechaun museum)
Body Copy:
Well hello there, we have much to discuss. Namely what we found out about you. No this isn’t blackmail, more like a pale-turquoise-mail. We’ve been following you in the friendliest sort of way, notice you drink a lot of (coffee/beer) does everyone at (Starbucks/hole in the wall) know your name?
Your name is certainly known around our offices. You’ve become quite the topic of interest. We’ve been wanting to induct you. Not in a here try some kool-aid sort of way, we think that we have something unique to offer you. A resource to make your life easier.
Out of the (6520 minutes) you are awake weekly wouldn’t you like more to go visit with (family/dog/accountant) more? But all that time spent researching, wouldn’t it be nice to have a mind meld that connects your brain to the information you are looking for?
Well that’s what Strategaria offers. Clean, simple, and direct planner approved information – granting all of your planning wishes. Insights on demographics and industry categories are available at your beckon call
Strategaria relies on user input. This is why we would like you to become involved with our project. By submitting your findings and insights you build the content of the site making it more reliable and current than any google search.
Life moves too quickly for strategic plans to stay relevant, there needs to be a new option. So come join us, so that you can spend more time (flying/skiing/hunting humans) and less time pondering over an insight at (starbucks/bar/opium den).
We’ll be seeing you,
The Strategaria team.
Subject Line:
1. You dropped your card at (Starbucks.)
2. Recognized you at (Starbucks.)
3. We’re going to have to grab (potatoes) next time you are at (Starbucks)
4. Saw you at (baseball game) wanted to say hi
5. We talked briefly at (monster truck rally)
6. Bumped into you at (leprechaun museum)
Body Copy:
Well hello there, we have much to discuss. Namely what we found out about you. No this isn’t blackmail, more like a pale-turquoise-mail. We’ve been following you in the friendliest sort of way, notice you drink a lot of (coffee/beer) does everyone at (Starbucks/hole in the wall) know your name?
Your name is certainly known around our offices. You’ve become quite the topic of interest. We’ve been wanting to induct you. Not in a here try some kool-aid sort of way, we think that we have something unique to offer you. A resource to make your life easier.
Out of the (6520 minutes) you are awake weekly wouldn’t you like more to go visit with (family/dog/accountant) more? But all that time spent researching, wouldn’t it be nice to have a mind meld that connects your brain to the information you are looking for?
Well that’s what Strategaria offers. Clean, simple, and direct planner approved information – granting all of your planning wishes. Insights on demographics and industry categories are available at your beckon call
Strategaria relies on user input. This is why we would like you to become involved with our project. By submitting your findings and insights you build the content of the site making it more reliable and current than any google search.
Life moves too quickly for strategic plans to stay relevant, there needs to be a new option. So come join us, so that you can spend more time (flying/skiing/hunting humans) and less time pondering over an insight at (starbucks/bar/opium den).
We’ll be seeing you,
The Strategaria team.
Fox copy Marina and Thuy
Here is where I'm at with the second round of headlines for Thuy, really hoping that something is working for them. I will keep attempting to write more but if someone sees one that they like please let me know, it might help direct me. Then below is Marina's approved headlines as well as what I have so far for body copy and the working tagline. Let me know what you guys think.
Thuy:
1. The craftsmanship of the Parthenon, the thick skin of the Apollo, the underbelly of CBGB, all found in a place that isn’t San Francisco.
2. A touch of elegance not even seen at ye Grand Ole Opry house.
3. No need to gussy it up we’re fine with being old. What’s your excuse ye Grand Ole Opry house?
4. Amazing percussions like the Sydney Opera House without worry of koala attacks.
5. The fun of the Apollo without the worry of being booed.
6. It’s good that CBGB closed now punk has a larger place to trash.
7. No music has been heard in the Parthenon for thousands of years, fans still get the same wide eyes when they hear the tunes played in it’s ancestor.
8. From the ashes of the Globe theater you can listen to the sound of drama playing out again.
9. There is no death at a theater as long as the fans keep coming.
10. Some weren’t so lucky our heart goes out to the Tower Theater maybe one day we will be brothers of the marquee again.
11. We can only try to live up to being Majestic.
12. Tonight we listen to the music because who knows what tomorrow will hold.
13. Every night is a celebration for another chance to keep our doors are open.
14. Our struggle was one that surpasses anything you’ve ever seen at Madison Square Gardens.
15. The blues sung at Booker T carried us through our tough times.
16. Tonight is for our fallen comrades, the theaters that didn’t make it.
17. The lights on our marquee shine out to remember the theaters of yesteryear.
18. A comeback on the stage that received a comeback.
19. The curtain draws revealing our history.
20. We have the Garden’s lights, the Apollo’s hide and the Parthenon’s cracks, but we have our own history.
21. You’re hooked to the stage just try and survive your addiction.
22. Each seat is like a note that builds a song.
23. Rising from the rubble and ash of failed hopes and silver screens.
24. Music here is treated with reverence not seen since the old days of the parthanon.
25. The stage holds musicians up so that they don’t fall.
26. More than music, an experience here will resonate your very soul.
27. Music is more than just a collection of notes, our theater is more than just rows of seats.
28. With one tear of a ticket you are transported seeing the columns of the Parthanon rise up as musicians offer notes to the heavens.
29. Close your gapping mouth the show hasn’t even started.
30. You cannot kill beauty that goes so deep.
31. All those years when our stage had gone dark was just beauty rest.
32. Our gilded walls shine as a testament that we have entertained for this long.
Marina:
Headlines:
1. Keith Richards wouldn’t sound so good if he didn’t survive heroin.
2. Ozzy never would have rocked Texas if he hadn’t first pissed on the Alamo.
3. 50 cent couldn’t spit fire if he didn’t have nine bullet holes.
4. There would be no smoke on the water if Hendrix chose prison over the army.
5. Ray Charles couldn’t have felt the music, if he had seen the notes.
Bodycopy:
Other venues wish they had our past. A rap sheet longer than any artist's. Music needs grit in order for the notes to shine through. We didn’t just survive, we overcame all odds. Just to open our curtains.
Tagline:
History made our reputation.
Thuy:
1. The craftsmanship of the Parthenon, the thick skin of the Apollo, the underbelly of CBGB, all found in a place that isn’t San Francisco.
2. A touch of elegance not even seen at ye Grand Ole Opry house.
3. No need to gussy it up we’re fine with being old. What’s your excuse ye Grand Ole Opry house?
4. Amazing percussions like the Sydney Opera House without worry of koala attacks.
5. The fun of the Apollo without the worry of being booed.
6. It’s good that CBGB closed now punk has a larger place to trash.
7. No music has been heard in the Parthenon for thousands of years, fans still get the same wide eyes when they hear the tunes played in it’s ancestor.
8. From the ashes of the Globe theater you can listen to the sound of drama playing out again.
9. There is no death at a theater as long as the fans keep coming.
10. Some weren’t so lucky our heart goes out to the Tower Theater maybe one day we will be brothers of the marquee again.
11. We can only try to live up to being Majestic.
12. Tonight we listen to the music because who knows what tomorrow will hold.
13. Every night is a celebration for another chance to keep our doors are open.
14. Our struggle was one that surpasses anything you’ve ever seen at Madison Square Gardens.
15. The blues sung at Booker T carried us through our tough times.
16. Tonight is for our fallen comrades, the theaters that didn’t make it.
17. The lights on our marquee shine out to remember the theaters of yesteryear.
18. A comeback on the stage that received a comeback.
19. The curtain draws revealing our history.
20. We have the Garden’s lights, the Apollo’s hide and the Parthenon’s cracks, but we have our own history.
21. You’re hooked to the stage just try and survive your addiction.
22. Each seat is like a note that builds a song.
23. Rising from the rubble and ash of failed hopes and silver screens.
24. Music here is treated with reverence not seen since the old days of the parthanon.
25. The stage holds musicians up so that they don’t fall.
26. More than music, an experience here will resonate your very soul.
27. Music is more than just a collection of notes, our theater is more than just rows of seats.
28. With one tear of a ticket you are transported seeing the columns of the Parthanon rise up as musicians offer notes to the heavens.
29. Close your gapping mouth the show hasn’t even started.
30. You cannot kill beauty that goes so deep.
31. All those years when our stage had gone dark was just beauty rest.
32. Our gilded walls shine as a testament that we have entertained for this long.
Marina:
Headlines:
1. Keith Richards wouldn’t sound so good if he didn’t survive heroin.
2. Ozzy never would have rocked Texas if he hadn’t first pissed on the Alamo.
3. 50 cent couldn’t spit fire if he didn’t have nine bullet holes.
4. There would be no smoke on the water if Hendrix chose prison over the army.
5. Ray Charles couldn’t have felt the music, if he had seen the notes.
Bodycopy:
Other venues wish they had our past. A rap sheet longer than any artist's. Music needs grit in order for the notes to shine through. We didn’t just survive, we overcame all odds. Just to open our curtains.
Tagline:
History made our reputation.
Personal Project - Social Ninja
I started a blog on social media a couple months ago. At first, it was mainly a blog to help me keep up with the latest social media news. Now I am trying to create my own voice for the blog and comment on interesting (social media) articles I read everyday.
I want the blog to be informative and smart. I also love talking about the latest social media trends and apps.
Direct link to my blog: http://thesocialninja.tumblr.com
I was hoping for some feedback (could be anything from design to voice). I'm open to suggestions. Thank you.
5/8/11
STRATEGARIA - TARGET RESIDENTS ICONS
Susie Homemaker (Housewives /Moms) | Suburban Dad | Tweens | Teens | Young Scholars (College Students) | |
Empty Nesters (47-60) | The Creative Class | Ladder Climbers(Young Professionals) | Power Suits | Techies | Small Business Owners |
Golden Agers (Retirees) | Bourgeoisie (The Affluent Class) | Outdoor Adventurers | Avg Joe(Blue Collar) | Tourists |
Alternative Lifestylers |
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