5/7/11

STRATEGARIA - TARGET RESIDENTS ICONS

Susie Homemaker

(Housewives

/Moms)

Suburban Dad

Tweens

Teens

Young Scholars

(College Students)

Empty Nesters

(47-60)

The Creative Class

Ladder Climbers(Young Professionals)

Power Suits

Techies

Small Business Owners

Golden Agers

(Retirees)

Bourgeoisie

(The Affluent Class)

Outdoor Adventurers

Avg Joe(Blue Collar)

Tourists



Alternative Lifestylers



6 comments:

  1. Like all of them except Retirees. The state of FL looks really weird imo. Was that decided on in class? I liked what we had earlier for that one.

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  2. we decided the state of Florida for Retirees. is there any way to improve it?? because I tried to draw the good state map, but when it was scaled down to be put into the shape. it's kind of small & looks like that.
    i'm just afraid other people don't get it's the Florida state.

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  3. It definitely looks like Florida.

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  4. @jeet yes we decided on FL in class. I knew I had heard megan correctly the first time :D

    @thuy... like breanna said it definitely looks like florida :)

    I think it'd be okay to add the cream color underneath it to give it a little dimension.

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  5. yea it looks like florida

    The Shape is definitely better!

    the Small business one was supposed to get changed too, you cant tell what it is small. I'm still a fan of the we're open sign i think it would read better and i think that American express has used that in the past for their small business ads.

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  6. @Jeet: if we add the cream color underneath the state of Florida map to make it dimension, i'm afraid it will be odd compared with other icons, because no icons have the dimension, all of them are flat ones.

    @Sarah: ??? I didn't hear that we get changed for the Small business one. but what's the problem with the swipe machine. I thought it really represents the small business.

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