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STRATEGARIA - TARGET RESIDENTS ICONS



Susie Homemaker

(Housewives

/Moms)

Suburban Dad

Tweens

Teens

Young Scholars

(College Students)

Empty Nesters

(47-60)

The Creative Class

Ladder Climbers(Young Professionals)

Power Suits

Techies

Small Business Owners

Golden Agers

(Retirees)

Bourgeoisie

(The Affluent Class)

Outdoor Adventurers

Avg Joe(Blue Collar)

Tourists



Alternative Lifestylers



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