5/8/11
John Deere Vids
They keep kicking me out of the lab because it's past drop in hours, but I think our videos are done and uploaded glitch free to youtube. Check them out on our youtube channel at www.youtube.com/user/johndeereshow or go directly to the John Deere Show site at johndeereshow.com
5/7/11
STRATEGARIA - TARGET RESIDENTS ICONS
Susie Homemaker (Housewives /Moms) | Suburban Dad | Tweens | Teens | Young Scholars (College Students) | |
Empty Nesters (47-60) | The Creative Class | Ladder Climbers(Young Professionals) | Power Suits | Techies | Small Business Owners |
Golden Agers (Retirees) | Bourgeoisie (The Affluent Class) | Outdoor Adventurers | Avg Joe(Blue Collar) | Tourists |
Alternative Lifestylers |
STRATEGARIA - TARGET RESIDENTS ICONS
Susie Homemaker (Housewives /Moms) | Suburban Dad | Tweens | Teens | Young Scholars (College Students) | |
Empty Nesters (47-60) | The Creative Class | Ladder Climbers(Young Professionals) | Power Suits | Techies | Small Business Owners |
Golden Agers (Retirees) | Bourgeoisie (The Affluent Class) | Outdoor Adventurers | Avg Joe(Blue Collar) | Tourists |
Alternative Lifestylers |
5/4/11
Ducati Progressive Outdoor
We would use these lines to give hints at a story utilizing billboards one after the other. i.e. the billboards people see everyday sitting in traffic to and from the bridge. The image we have is coming into the city across the bridge with two billboards in one frame. We would change these every 2 weeks or so until the story is complete.
1. This is something dirty.
I want the world to watch.
2. You make me tremble.
You make my toes curl.
3. There’s only one way to turn you on.
Your distinct chatter gets me every time.
1. This is something dirty.
I want the world to watch.
2. You make me tremble.
You make my toes curl.
3. There’s only one way to turn you on.
Your distinct chatter gets me every time.
He-Wax Creative Brief (v2)
OBJECTIVE:
Encourage women to take their man to the spa with them to get “he-waxed.”
TARGET AUDIENCE:
Women with boyfriends or husbands (who have more than just a little unwanted hair).
TARGET INSIGHT:
It’s no longer 30,000 BC. The Neanderthal look is out. Sure women want their man to be a man, but not a caveman.
Women want a Modern Man.
A Modern Man is a supportive bonding nurturing primary care giver. He is feeling, healing, sharing, and caring. He isn’t afraid to show affection or emotion. He exhibits confidence and is comfortable to treat women as equals. He is laid back but fashion forward.
STRATEGIC IDEA:
Evolve your man.
SUPPORT:
He-wax makes your man look and feel like a Modern Man, boosting his confidence and changing his attitude. Sometimes men need a little push (to embrace change); help your man feel like the man you know he is deep down.
5/3/11
Triumph Headlines
Just wanted to show where I'm at with Triumph, looking to see if this route is working.
Headlines:
Harleys:
1. As a pack of hogs passes you smile at the thought you don’t have to wear a uniform.
2. No beard required.
3. Some people don’t like leather.
4. Get out of the tree house meetings and ride.
5. No one wants to ride a pig.
6. You don’t have to raise your hand this isn’t grade school. (image of bike with raised handlebars.)
7. Kids shouldn’t point to you and say Santa.
8. A unique ride means you don’t have to pay membership dues.
9. Just because you ride, people shouldn’t think that you have grandchildren.
10. Some people like keeping their tattoos hidden.
Scooters:
1. You spent your life becoming an adult why would you get back on a kids bike?
2. Do you drink milk and play with GI Joes too?
3. Your ride shouldn’t be described as dainty.
4. Accessories shouldn’t include a basket.
5. Do you really want your paintjob matching your girlfriend’s lipstick?
6. Isn’t the whole point of owning a bike to get out of town, not be stuck in one?
7. Go carts were fun too.
8. Do you want some streamers to put on your handlebars?
9. You look like a Ping-Pong ball.
10. Something is wrong when your seat is bigger than your wheels.
Crotch Rockets:
1. Spare parts. (image of someone doing something stupid, maybe with no helmet passing in between cars)
2. Leave sitting on a rocket to cartoons.
3. It never worked out when trying to catch the roadrunner.
4. 0 to 180 in seconds is suicide.
5. Like giving a child a bazooka.
6. Some people aren’t built like ninjas.
7. Where’s your sword?
8. If falling headfirst makes sense to you.
9. You can enjoy life, or get through it as fast as possible.
Trucks:
1. If you live in the suburbs why do you need mudtires?
2. Nice gun rack, it matches your laptop satchel.
3. Do you stop to put on chains on your commute into LA for work?
4. What cargo do you have living in suburbia?
5. Farm much?
6. People are just going to ask you to help them move.
7. Hauling a trailer just means that your problems at home follow you.
8. Keep all of the luxuries of home with you, as you escape the luxuries of home.
9. Four wheel drive in case the drive through is a little frosty.
Sports Cars:
1. Compensating much?
2. It’s only a crisis if what your buying won’t last until your fifties.
3. All that money for freedom, yet you’re still buckled in.
4. Parking spots aren’t made for you no matter how small your car is.
5. If you wanted leather seats why not stay home on the couch?
6. All that money and you now need to pay for four tire changes.
7. Feel the wind through your comb-over.
Taglines:
1. Not just another bike.
2. Higher standards.
3. A smarter ride.
Headlines:
Harleys:
1. As a pack of hogs passes you smile at the thought you don’t have to wear a uniform.
2. No beard required.
3. Some people don’t like leather.
4. Get out of the tree house meetings and ride.
5. No one wants to ride a pig.
6. You don’t have to raise your hand this isn’t grade school. (image of bike with raised handlebars.)
7. Kids shouldn’t point to you and say Santa.
8. A unique ride means you don’t have to pay membership dues.
9. Just because you ride, people shouldn’t think that you have grandchildren.
10. Some people like keeping their tattoos hidden.
Scooters:
1. You spent your life becoming an adult why would you get back on a kids bike?
2. Do you drink milk and play with GI Joes too?
3. Your ride shouldn’t be described as dainty.
4. Accessories shouldn’t include a basket.
5. Do you really want your paintjob matching your girlfriend’s lipstick?
6. Isn’t the whole point of owning a bike to get out of town, not be stuck in one?
7. Go carts were fun too.
8. Do you want some streamers to put on your handlebars?
9. You look like a Ping-Pong ball.
10. Something is wrong when your seat is bigger than your wheels.
Crotch Rockets:
1. Spare parts. (image of someone doing something stupid, maybe with no helmet passing in between cars)
2. Leave sitting on a rocket to cartoons.
3. It never worked out when trying to catch the roadrunner.
4. 0 to 180 in seconds is suicide.
5. Like giving a child a bazooka.
6. Some people aren’t built like ninjas.
7. Where’s your sword?
8. If falling headfirst makes sense to you.
9. You can enjoy life, or get through it as fast as possible.
Trucks:
1. If you live in the suburbs why do you need mudtires?
2. Nice gun rack, it matches your laptop satchel.
3. Do you stop to put on chains on your commute into LA for work?
4. What cargo do you have living in suburbia?
5. Farm much?
6. People are just going to ask you to help them move.
7. Hauling a trailer just means that your problems at home follow you.
8. Keep all of the luxuries of home with you, as you escape the luxuries of home.
9. Four wheel drive in case the drive through is a little frosty.
Sports Cars:
1. Compensating much?
2. It’s only a crisis if what your buying won’t last until your fifties.
3. All that money for freedom, yet you’re still buckled in.
4. Parking spots aren’t made for you no matter how small your car is.
5. If you wanted leather seats why not stay home on the couch?
6. All that money and you now need to pay for four tire changes.
7. Feel the wind through your comb-over.
Taglines:
1. Not just another bike.
2. Higher standards.
3. A smarter ride.
Fox Copy
I have some re-writes and new headlines for Marina's Fox campaign. But I really need some guidance for the second one, the reborn. The place is beautiful and the influence from different cultures is interesting, but I am having a hard time finding other venues to pull from. The first few headlines were my attempt at going with the initial direction, but I was having a little more success focusing on just the beauty aspect. I didn't want to go too far down the wrong path though so some feedback would really be appreciated.
The Fox survived:
Headlines:
1. Keith Richards wouldn’t sound so good if he didn’t survive heroin.
2. Elton John wouldn’t sing so sweetly if he had never gotten past being called a queer.
3. Eminem wouldn’t be the hero of Detroit if he didn’t grow up in a double wide.
4. Ozzy Ozborne wouldn’t be a rock legend if he was animal friendly.
5. Ozzy never would have rocked Texas if he hadn’t first pissed on the Alamo.
6. 50 cent couldn’t spit fire if he didn’t have nine bullet holes.
7. 50 cent couldn’t call himself a gangster if he didn’t have nine bullet holes.
8. Johnny Cash never would have sung the Folsom blues, without seeing a prison wall.
9. Elvis wouldn’t have been king if he had been born with a silver spoon.
10. Snoop Dog’s wouldn’t be so smooth if he had never been forced to pimp.
11. There would be no smoke on the water if Hendrix chose prison over the army.
12. There would be no rock music without Chuck Berry, there would be no chuck berry if he had pulled the trigger.
13. Bob Marley couldn’t sing about freeing the world, if no one had tried to put him in a box.
14. Jayz wouldn’t be a New York king if he lost in the crack game.
15. Ray Charles did what groups with six eyes can only dream of.
16. Even after John Bonham’s death Zepplin will forever rock.
17. The Clash wouldn’t have been a headliner if they hadn’t had a cause to fight for.
18. Madonna wouldn’t put smiles on millions of faces without having her heart crushed.
19. There would be no Starman if Bowie didn’t return from the oblivion he was sucking up his nose.
20. There would be no punk scene if Iggy pop wasn’t a punk.
Bodycopy:
Other venues wish they had our past. Our rap sheet is longer than any artist. Music needs some grit.
Taglines:
1. It’s all about the past.
2. History matters.
3. We have character.
4. Earned reputation.
Reborn in 2009
Headlines:
1. Chiseled from the crumbled mass of the Parthanon.
2. The Theater Royal lent some paint.
3. Giving punks a place to hang out, not seen since CBGB’s back alley.
4. Laughs linger in the seat cushions inspired by the Apollo.
5. The woodwork brought on from the Globe.
6. Better than church.
7. Musicians want to play here.
8. Over a thousand years worth of style.
9. Forget about the band.
10. You can’t make up for a shitty band, that’s why we will never invite one.
11. Note the statues and gold inlaid walls, oh there’s a band playing too.
12. Classic design influence to set the stage for innovation.
13. The amalgamation of all great theaters.
14. Architecture this amazing shouldn’t be found in Oakland.
15. Velvet chairs and a band on stage.
16. Gold inlay on the walls only makes the music sweeter.
17. The music is edgy the floors are pristine.
18. Our bands add background music for viewing the theater.
19. Adding refinement to he unrefined.
20. The only theater where the band wishes they were looking at the stage.
21. The music’s an added bonus.
The Fox survived:
Headlines:
1. Keith Richards wouldn’t sound so good if he didn’t survive heroin.
2. Elton John wouldn’t sing so sweetly if he had never gotten past being called a queer.
3. Eminem wouldn’t be the hero of Detroit if he didn’t grow up in a double wide.
4. Ozzy Ozborne wouldn’t be a rock legend if he was animal friendly.
5. Ozzy never would have rocked Texas if he hadn’t first pissed on the Alamo.
6. 50 cent couldn’t spit fire if he didn’t have nine bullet holes.
7. 50 cent couldn’t call himself a gangster if he didn’t have nine bullet holes.
8. Johnny Cash never would have sung the Folsom blues, without seeing a prison wall.
9. Elvis wouldn’t have been king if he had been born with a silver spoon.
10. Snoop Dog’s wouldn’t be so smooth if he had never been forced to pimp.
11. There would be no smoke on the water if Hendrix chose prison over the army.
12. There would be no rock music without Chuck Berry, there would be no chuck berry if he had pulled the trigger.
13. Bob Marley couldn’t sing about freeing the world, if no one had tried to put him in a box.
14. Jayz wouldn’t be a New York king if he lost in the crack game.
15. Ray Charles did what groups with six eyes can only dream of.
16. Even after John Bonham’s death Zepplin will forever rock.
17. The Clash wouldn’t have been a headliner if they hadn’t had a cause to fight for.
18. Madonna wouldn’t put smiles on millions of faces without having her heart crushed.
19. There would be no Starman if Bowie didn’t return from the oblivion he was sucking up his nose.
20. There would be no punk scene if Iggy pop wasn’t a punk.
Bodycopy:
Other venues wish they had our past. Our rap sheet is longer than any artist. Music needs some grit.
Taglines:
1. It’s all about the past.
2. History matters.
3. We have character.
4. Earned reputation.
Reborn in 2009
Headlines:
1. Chiseled from the crumbled mass of the Parthanon.
2. The Theater Royal lent some paint.
3. Giving punks a place to hang out, not seen since CBGB’s back alley.
4. Laughs linger in the seat cushions inspired by the Apollo.
5. The woodwork brought on from the Globe.
6. Better than church.
7. Musicians want to play here.
8. Over a thousand years worth of style.
9. Forget about the band.
10. You can’t make up for a shitty band, that’s why we will never invite one.
11. Note the statues and gold inlaid walls, oh there’s a band playing too.
12. Classic design influence to set the stage for innovation.
13. The amalgamation of all great theaters.
14. Architecture this amazing shouldn’t be found in Oakland.
15. Velvet chairs and a band on stage.
16. Gold inlay on the walls only makes the music sweeter.
17. The music is edgy the floors are pristine.
18. Our bands add background music for viewing the theater.
19. Adding refinement to he unrefined.
20. The only theater where the band wishes they were looking at the stage.
21. The music’s an added bonus.
5/2/11
strategaria - TARGET RESIDENTS ICONS
Susie Homemaker (Housewives /Moms) | Suburban Dad | Tweens | Teens | Young Scholars (College Students) | |
Empty Nesters (47-60) | The Creative Class | Ladder Climbers(Young Professionals) | Power Suits | Techies | Small Business Owners |
Golden Agers (Retirees) | Bourgeoisie (The Affluent Class) | Outdoor Adventurers | Avg Joe(Blue Collar) | Tourists |
Alternative Lifestylers |
Strategaria - TARGET RESIDENTS ICONS
Susie Homemaker (Housewives /Moms) | Suburban Dad | Tweens | Teens | Young Scholars (College Students) | |
Empty Nesters (47-60) | The Creative Class | Ladder Climbers(Young Professionals) | Power Suits | Techies | Small Business Owners |
Golden Agers (Retirees) | Bourgeoisie (The Affluent Class) | Outdoor Adventurers | Avg Joe(Blue Collar) | Tourists |
Alternative Lifestylers |
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